Goa, once the gem of India’s international tourism, is witnessing a worrying trend — a dramatic decline in foreign visitors. Known for its beautiful beaches, vibrant nightlife, and unique blend of Indian and Portuguese cultures, Goa had been a favorite among international tourists. Yet, following the pandemic, foreign arrivals have not rebounded, leaving the tourism industry grappling with serious challenges. This decline has spotlighted issues within the state’s tourism infrastructure that have long existed but are now contributing significantly to Goa’s struggle to attract international visitors.
A Grim Drop in Foreign Tourist Numbers
Before the pandemic, Goa’s foreign tourism numbers were booming. In 2019, the state welcomed around 9.4 lakh foreign tourists. However, by 2023, this figure dropped dramatically to just 4.03 lakh— a nearly 60% decrease. Such a fall has left a gap in the tourism economy that domestic tourism, while on the rise, cannot fully fill. Why this sudden drop? While global geopolitical tensions and e-visa issues have impacted tourist flow, the main reasons seem to be far closer to home.
The Taxi Mafia: A Major Deterrent for Tourists
A recurring complaint among tourists and locals alike is the so-called “taxi mafia” that has taken control of Goa’s transportation sector. Unlike other Indian cities where app-based services like Ola and Uber offer affordable, convenient, and transparent transportation, Goa’s taxi services are dominated by local operators notorious for their inflated rates and rigid control over the market. They vehemently oppose app-based ride services, fearing it would disrupt their profits. Tourists are often at their mercy, forced to pay exorbitant fares with no alternative option. One user on social media described being forced to pay ₹1,800 for a 37-km ride from a beach, while another recalled an experience where a group of taxi drivers intimidated him for giving a lift to a foreign tourist.
The taxi monopoly has not only tainted tourists’ experiences but has also led many to reconsider Goa as a destination. One disgruntled tourist posted online, “Goa’s taxi mafia ruined my trip; better off in Thailand or Sri Lanka where costs are clear and fair.” The lack of transparent, digitalized transportation options frustrates foreign tourists accustomed to convenience and transparency elsewhere.
Overpriced Accommodations and Services
The high cost of accommodation in Goa is another factor contributing to the downturn in foreign tourism. With the rise in domestic tourists post-pandemic, hotels and guesthouses have started charging higher rates, taking advantage of the increased demand. For foreign tourists, however, the steep prices often don’t match the quality of service, especially when compared to other Asian destinations like Thailand and Vietnam, which offer a similar tropical experience with better infrastructure and significantly lower costs.
This reputation for overpriced services has led many potential tourists to reconsider Goa and opt for more affordable beach destinations in Southeast Asia. A survey of frequent Indian travellers revealed that Thailand’s recent move to waive visa fees for Indians has also drawn a large portion of Goa’s traditional tourist base toward other destinations.
Geopolitical Factors and Visa Issues
Apart from local issues, global events have also influenced the drop in foreign tourist numbers. Goa used to receive regular charter flights from Russia, Israel, and the UK. However, the ongoing Russia-Ukraine war and instability in the Middle East have reduced tourist arrivals from these regions. Furthermore, delays in India’s e-visa processing for UK nationals have added an extra barrier. Although new markets like Uzbekistan and Kazakhstan show promise, they have yet to offset the loss of traditional tourists from Europe and Russia.
Domestic Tourism Rises but Can’t Fill the Gap
Though domestic tourism has surged, with around 76.1 million Indian tourists visiting Goa in 2023, they generally do not spend as much or stay as long as international visitors. While destination weddings and weekend getaways from within India have brought revenue, they cannot match the economic contribution of longer-staying foreign tourists who often spend on premium accommodations, water sports, and other high-value activities.
Solutions and a Hopeful Future?
To regain its allure, stakeholders in Goa’s tourism industry are calling for urgent reforms. Introducing app-based taxi services would be a significant step toward providing tourists with fair-priced, reliable transport options. Reducing visa fees, simplifying e-visa processes, and investing in infrastructure improvements are also essential steps to make Goa competitive with international destinations.
With the high season approaching, Goa has a chance to attract foreign visitors once again, provided meaningful changes are made. For a state that depends heavily on tourism, the stakes are high, and the industry must adapt to meet the evolving expectations of global travelers. As Goa strives to revitalize its tourism sector, its future hinges on solving these long-standing issues and restoring the state’s image as a friendly, affordable, and accessible destination for all.
