Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo, marking the latest major shift since his takeover of the social media platform. This rebranding, revealed on Monday. While the website Twitter.com remains operational, the app version’s branding seemed unaffected during the early hours of Monday morning.
Source: The Mobile India
During the early hours of Sunday, Elon Musk intrigued Twitter users with a brief video displaying a flickering “X.” When questioned in a Twitter Spaces audio chat about whether the logo would change, Musk confirmed the transformation, humorously mentioning how they were removing the Twitter logo from the building with blow torches. Building anticipation, on Monday, Musk further teased the rebrand by tweeting an image of the “X” branding magnificently projected across the façade of Twitter’s headquarters. The social media world eagerly awaits the unveiling of the platform’s new identity.
Elon Musk took to Twitter on Sunday to share the profound rationale behind the decision to rebrand the social media platform as “X.” He stated that the purpose of this transformation was to symbolize the unique imperfections that define every individual. In a symbolic gesture, he also hinted at bidding farewell not only to the Twitter brand but eventually to all bird-related imagery.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Remarkably, by Sunday afternoon, the web address x.com was already redirecting users to what was once known as Twitter. The domain had returned to Musk in 2017 following its release during the PayPal merger. This shift from avian representations to the sleek “X” emblem represents the latest sweeping change implemented since Musk’s acquisition of Twitter for a staggering $44 billion the previous year.
In response to the persistent issue of spam, the social media company has taken further measures by announcing restrictions on the number of daily direct messages unverified users can send. This new policy, aimed at reducing spam, came into effect on Friday, as stated in a message on the Help Center.
Source: BBC
To gain access to a higher daily message limit, users now have the option to join the subscription service introduced the previous year. These adjustments arrive at a crucial juncture for the platform as it grapples with competition from Meta’s recently launched app, Threads, which emerged earlier this month. As the social media giant navigates these changes, it seeks to maintain its standing in the ever-evolving digital landscape.
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