Aamir Khan is poised to shake up the film industry with a revolutionary approach to film distribution. The celebrated actor is reportedly planning to keep his future films exclusively in theatres for an extended period, potentially up to 12 weeks, before considering their digital release. This strategic shift aims to revive the allure of social comedies and reinforce the cinematic experience, setting a new precedent in film distribution.
Aamir Khan, known for his groundbreaking approach to filmmaking, is setting a new precedent by considering a 12-week window for theatrical exclusivity. Sources close to the development reveal that Khan intends to withhold the sale of digital rights until after the film’s initial run in theatres. This move is designed to maximize the film’s box-office potential and gauge audience reception before negotiating digital distribution deals.
The source elaborated, “Aamir doesn’t want to pre-sell the digital rights of his films. His vision is to revive the social comedy genre by keeping it exclusive for the big screen for at least 12 weeks. He will sell the digital rights only after the theatrical release, allowing the film’s success to be determined based on audience reaction in cinemas.”
This strategy is aimed at ensuring that the film’s impact is not diluted by premature digital exposure. By keeping digital logos off posters and trailers, Khan hopes to create a clear message: experience his films only on the big screen.
Khan’s move is not just about changing distribution dynamics; it’s also about revitalizing the social comedy genre, which has seen a decline in recent years. The actor’s commitment to this genre reflects his desire to bring back the charm of classic cinema, where social comedies were celebrated for their unique storytelling and audience appeal.
The source further commented, “Aamir’s idea is to transport viewers back to the days when satellite premieres were not part of the equation. By focusing on the theatrical release first, he hopes to bring back the allure and excitement of watching films in cinemas.”
While it remains uncertain whether Khan’s strategy will kick off with his upcoming film Sitaare Zameen Par or a later project, discussions are actively underway. Sitaare Zameen Par, scheduled for a December 20, 2024, release, is expected to be a test case for this new approach. However, there are rumours about a potential delay, adding an element of uncertainty to the release schedule.
Aamir Khan’s previous attempts at similar strategies have had mixed results. His 2022 film Laal Singh Chaddha faced challenges at the box office but saw renewed success after its digital release. Similarly, the success of 12th Fail, which avoided pre-selling digital rights, suggests that this new approach could potentially benefit his future projects.
Aamir Khan’s decision to delay digital rights sales reflects a broader trend in the industry where the theatrical experience is being re-evaluated. With prominent figures like Khan leading the charge, this could signal a return to traditional film distribution models, emphasizing the importance of cinema halls as primary venues for film releases.
As Khan continues to collaborate with industry experts and refine his strategy, the film industry watches with bated breath. Will his innovative approach reinvigorate the theatrical experience and set a new standard for film distribution? Only time will tell, but one thing is certain: Aamir Khan is poised to make a significant impact on the way films are presented and enjoyed in the digital age.
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