The age of digitisation in India is usually associated with a decrease in the price of data in the country. After 2015, the monopoly of Jio in India’s broadband market was apparent with the rising amount of content from the country. The appetite of Indian consumers grew multifold with the price decrease.
In this golden age of new-gen content in India, we got our first Internet superstar, Bhuvan Bam. A young guy who exaggerated the routine life and problems of school-going teenagers hit a chord with the youth which was newly exposed to the world of the internet. While today there are a plethora of content creators or influencers, from every region of the India, what we often forget is to acknowledge the efforts taken by the people like BB to pioneer this trend, when it was not a fashion. He was not the only one who ventured into this genre back in 2016, but he championed over others and built a niche for himself, like no one else.
Bhuvan Bam. Credits – Forbes India
Bhuvan Bam entertained the first generation of unlimited data users in India, like no one else. In what seemed like a carefree approach to making videos, BB, on several occasions opened up about the efforts taken him to make the silliest of the content look relatable with the younger audience, his largest pull. While the likes of SRK and Kamal Hasaan are credited with changing the landscape of the film industries of Indian cinema, it is safe to say that BB could be put on that elite list, as far as online content is concerned.
The Cast of his iconic vidoes, ft. BB. Credits – Twitter
What stands out for Bhuvan is his ability to withstand the changing trends and be relevant in a cluttered space of the internet. Bhuvan’s content was rejected on several occasions by the audiences, but he was never too late to recognise it. Stagnancy is not the word one can attach to the career of BB. He rose from the worst of personal and professional crises only to become better with his work.
Be it playing all the major characters in a full-fledged web series, to lead a Disney plus Hotstar original, BB was rightly recognised for his talent and hard work, which serves as an inspiration for many. With the release of his recent ‘Taaza Khabar’, BB looks all set to take his journey to the next level by featuring in a film. The Indian film industry, and especially the Hindi language industry, which is currently struggling with original content, can’t really ignore this bundle of talent any longer.
Official Poster – Taaza Khabar
