PVR Cinemas, India’s foremost multiplex chain, is trying its best to attract the maximum number of audiences to their theaters with a range of exciting new offers.
In a bid to enhance the cinematic experience and cater to diverse preferences, the company, now known as PVR Inox Pictures, has not only recently adjusted its Food and Beverage rates but has also introduced an innovative weekday pass. This pass allows the public to enjoy the thrill of watching ten movies within a month for just Rs 600, promising an incredible value for avid moviegoers.
Source: LBB
Nevertheless, there’s an important condition attached to this offer: it’s specifically a weekday pass, which means it’s valid only from Monday to Thursday. Recent Bollywood hits like “Gadar 2,” “OMG 2,” and successful South Indian films like “Jailer” have contributed to an increase in the number of people visiting multiplexes. With the introduction of this new weekday pass, PVR Cinemas is likely to see even more moviegoers flocking to their theaters, making the deal all the more appealing.
Recent controversy:
In response to a journalist’s complaint regarding the steep prices of snacks and beverages at their multiplexes, PVR has taken significant steps to address this long-standing concern among its audience. Moviegoers have, for a considerable period, expressed their dissatisfaction with the high costs of these food items, which often hindered their ability to fully enjoy the cinematic experience.
The journalist, Tridip K Mandal, voiced his dissatisfaction on Twitter following a rather staggering encounter at PVR Cinemas in Noida. His discontent arose after shelling out a whopping ₹820 for a paltry 55 grams of cheese popcorn and a 600ml Pepsi.
Source: Business Today
Mandal went on to draw a striking comparison, highlighting the stark contrast in costs by equating this single movie snack purchase to the annual subscription fee of a popular OTT platform. His tweet swiftly gained traction across social media platforms, resonating with countless individuals who had similarly felt the pinch of exorbitant cinema snack prices. In response to the growing public outcry, PVR eventually took action to rectify the situation.
PVR’s recent adjustment of Food and Beverage rates has garnered widespread appreciation from the public, demonstrating the company’s commitment to making the movie-watching experience more accessible and enjoyable for all. This proactive response reflects PVR’s dedication to enhancing the overall satisfaction of its valued customers.
Also Read:
After Social Media Criticisms, PVR Inox Cuts Food & Beverage Prices By Up To 40%
