Celebrities are an inspiration for many youngsters, hence they have to be careful about the things they endorse. Many celebs from Anushka Sharma to Sushant Singh Rajput have turned down endorsements when it became a matter of ethics.
Celebrities endorse a lot of brands, and it is a major source of their income, as they earn a huge chunk of money from them. Let’s take a look at the celebs who believed in humanity and principles:
ANUSHKA SHARMA
Anushka Sharma stated that she would never endorse fairness cream ads. “I would not endorse products that propagate racist and sexist beliefs… I will not propagate anything that says this is right or wrong,” Anushka revealed in a press event once.
SUSHANT SINGH RAJPUT
Late Sushant Singh Rajput was a gentle human being who believed in humanity and certain principles. He reportedly rejected a Rs 15 crore deal as he was against the idea of promoting fairness creams. As quoted by the Mid-Day, “Sushant doesn’t believe in endorsing such products. He feels that he needs to be responsible for the kind of products he lends his face to, as several people look up to him.”
AAMIR KHAN
Aamir Khan is one of the most socially aware persons in Bollywood. Heis also involved in several social campaigns. He reportedly rejected a luxury car endorsement deal to concentrate on his image as a social worker. After starting work on his debut television show ‘Satyamev Jayate’, Aamir first modified his existing contracts with the ad agencies and went on to cancel all his commitments.
AMITABH BACHCHAN
Amitabh Bachchan once said that he stopped endorsing Pepsi after he was confronted by a little girl. She said that her teacher branded it as poison. He said that it made him feel “This impression is on the mind of the people … so I stopped endorsing Pepsi,” he told the audience. Big B also said that he does his research before endorsing any product. “I look into it… I meet the client and ask them about it,” he said.
RANBIR KAPOOR
It was earlier reported that Mr. Kapoor had turned down a deal worth Rs 9 crore to endorse a fairness cream. The actor believes that such products encourage racism.
SUNNY LEONE
Reportedly, Sunny Leone also turned down a sponsor to promote tobacco products. She also made sure never to promote such products in the future.
RANDEEP HOODA
Randeep Hooda has also put his foot down in promoting fairness cream ads. He called it a ‘colonial hangover’.The actor feels that the obsession with fair skin is “discriminatory”. “The idea of beauty being fair should be demolished. I was offered big money for this project but I refused, as everything can’t always be about money,” he told.
SAI PALLAVI
Famous South-Indian actress Sai Pallavi turned down a fairness cream commercial even when the brand owners were ready to pay a whopping Rs 2 crore for it. In an interview with Behindwoods, Pallavi confirmed that she had to reject the offer as it would send wrong signals to women.
Reference: India Today
Featured Image Source: The Print
